{"id":1292,"date":"2024-11-26T11:10:18","date_gmt":"2024-11-26T09:10:18","guid":{"rendered":"https:\/\/backstage.place\/en\/?p=1292"},"modified":"2025-05-16T19:28:58","modified_gmt":"2025-05-16T16:28:58","slug":"ukrainski-rezhysjor-znya-reklamu-z-udzelam-repera-a-ap-rocky","status":"publish","type":"post","link":"https:\/\/backstage.place\/en\/ukrainski-rezhysjor-znya-reklamu-z-udzelam-repera-a-ap-rocky\/1292\/","title":{"rendered":"Ukrainian director creates ad featuring rapper A$AP Rocky"},"content":{"rendered":"<h2>The secret to Artem Shapyrenko\u2019s (Shapxo) success lies in his unique visual style.<\/h2>\n<p><!--more--><\/p>\n<p class=\"\" data-start=\"382\" data-end=\"651\">Artem began his career as a video editor at a Ukrainian production company. Early on, he also filmed behind-the-scenes footage for Ukrainian music video director Leonid Kossovskyi. After gaining experience, Shapyrenko began directing music videos for Ukrainian artists.<\/p>\n<p class=\"\" data-start=\"653\" data-end=\"911\">Shapxo\u2019s first works didn\u2019t gain much attention, but he kept refining his visual language. He was inspired by French directors Anton Tammi and Valentin Petit. One of his first notable projects in Ukraine was a music video for artist KLER, titled \u201cNestrymna.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vl2NWELHWJQ?si=-D-BD-9w2vgh_DaQ\" width=\"720\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"\" data-start=\"913\" data-end=\"1163\">With ambitions to enter the global market, Artem moved to Berlin, where he started building connections with European artists. In 2023, he directed a video for American rapper Chris Brown for the track <em data-start=\"1115\" data-end=\"1131\">City of Dreams<\/em>, using a 3D scanning technique.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AFjAflCCBcI?si=aGmLKggV3JzHxCPC\" width=\"720\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"\" data-start=\"1167\" data-end=\"1324\">\u201cIn one scene, I wanted to erase people from the digital space and bring them back into real life, so we scanned them in 3D right on set,\u201d the director said.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1296 size-large\" src=\"https:\/\/backstage.place\/en\/wp-content\/uploads\/2024\/11\/shapxo3-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/backstage.place\/en\/wp-content\/uploads\/2024\/11\/shapxo3-1024x576.jpg 1024w, https:\/\/backstage.place\/en\/wp-content\/uploads\/2024\/11\/shapxo3-300x169.jpg 300w, https:\/\/backstage.place\/en\/wp-content\/uploads\/2024\/11\/shapxo3-768x432.jpg 768w, https:\/\/backstage.place\/en\/wp-content\/uploads\/2024\/11\/shapxo3.jpg 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"\" data-start=\"1326\" data-end=\"1547\">Following that, Shapyrenko\u2019s talent began gaining recognition in the West. Together with editor Mykyta Berah, he was commissioned to create the opening video for the Victoria\u2019s Secret show \u2014 and delivered it with success.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oMIq3l8JIbk?si=7bgIYe1W2y5w-OpT\" width=\"720\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"\" data-start=\"1549\" data-end=\"1747\">A major milestone in his international career came with the advertisement for A$AP Rocky and Puma, released in November 2024. The spot promoted a new clothing line inspired by motorsport aesthetics.<\/p>\n<p class=\"\" data-start=\"1749\" data-end=\"1781\"><em>Cover photo: zhytomyr.travel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The secret to Artem Shapyrenko\u2019s (Shapxo) success lies in his unique visual style.<\/p>\n","protected":false},"author":5,"featured_media":1294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histor-i"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ukrainian director creates ad featuring rapper A$AP Rocky - Backstage United<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backstage.place\/en\/ukrainski-rezhysjor-znya-reklamu-z-udzelam-repera-a-ap-rocky\/1292\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukrainian director creates ad featuring rapper A$AP Rocky - 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